STRATEGIC CLARITY AND ITS IMPACT ON STRATEGIC SUPREMACY

Abstract

The current research seeks to determine the impact of strategic clarity as an independent variable in strategic supremacy as a dependent variable in Iraqi private banks, and to achieve this goal, the descriptive analytical approach was relied upon, and the research community was represented by managers working in Iraqi private banks, who numbered (225) managers, The research was applied to a sample consisting of (107) managers who hold the position of delegated manager, his assistant, department managers and branch managers in the surveyed private banks, which are (7) banks that were chosen for their experience in their field of work. (41) Paragraphs that were processed and analyzed using a number of descriptive and inferential statistics tools such as (arithmetic mean, standard deviation, coefficient of difference, multiple linear regression model) through the use of statistical analysis programs (SPSS V.24), (AMOS V.24 ) to test the main and secondary research hypotheses, The research reached several results, the most important of which is the presence of a significant effect of strategic clarity in its dimensions on strategic supremacy in its dimensions, In the light of the findings of the research, a number of recommendations were presented, the most important of which is to draw the attention of the surveyed bank managements by exploiting the positive impact of strategic clarity on strategic supremacy in a way that contributes to motivating working individuals to practice strategic clarity during their work performance and thus achieving the desired supremacy.