THE ROLE OF SCENARIO PLANNING IN ACHIEVING STRATEGIC FORESIGHT

Abstract

The main objective of the research is to diagnose the role that scenario planning plays with its dimensions in achieving strategic foresight with its dimensions. The researcher adopted the descriptive analytical method in presenting, analyzing and interpreting the study information. The study was conducted in Zain Iraq Company for Cellular Communications, and the study population reached (130) individuals from the senior and middle leaders, and the researcher adopted the questionnaire as a main tool for data collection, and in order to process the data, a set of statistical methods were used to analyze the data collected and processed using the SPSS V program. 25)) and the (AMOS) program, and among these methods (the arithmetic mean, standard deviation, coefficient of variation, Pearson correlation coefficient, simple linear regression coefficient and multiple linear regression). After that, preliminary answers seek to verify their validity in order to answer the questions of the field problem of the study, and the research reached a set of results that matched in their entirety with the research hypotheses, the most important of which is “the interest of the researched company in all the variables and dimensions of the study and the existence of significant correlations between the research variables and their sub-dimensions, and the presence of Influence relationships of scenario planning in achieving strategic foresight in the researched company. The respondents are able to seize opportunities and avoid threats.