A KALEIDOSCOPE STUDY ON CONSUMERS’ COGNITIVE RESPONSES - BRAND RECOGNITION TOWARDS FMCG

Abstract

FMCG product touches each part of human life. These items are much of the time consumed by all segments of the general public and an considerable portion of their pay is spent on these products. Aside from this, the area is one of the significant supporters of the Indian economy. This area has shown an extraordinary development over past years. The future for FMCG area is extremely encouraging because of its innate limit and positive changes in the environment. This paper examines on outline of the area