EVALUATING THE IMPACT OF THE "RURAL BUSINESS CHALLENGE" (RBC) PROGRAMME ON BUSINESS EXPANSION: AN ASSESSMENT OF RBC PROGRAM OUTCOMES

Abstract

This study emphasizes the important of Rural Business Challenge (RBC) programme's in facilitating business development for entrepreneurs, particularly young individuals residing in rural areas. The RBC programme has proven to be highly effective in nurturing successful entrepreneurs by offering financial assistance, providing business premises, and extending various other forms of support. It serves as a source of inspiration for aspiring entrepreneurs, encouraging their active involvement in entrepreneurial endeavours. Furthermore, this study serves as a means to increase public awareness regarding the government's commitment to supporting business ventures, offering valuable insights to individuals interested in initiating their businesses. By drawing upon the experiences of past RBC winners, this study guides how to address weaknesses, leverage strengths, and overcome potential threats. Consequently, it enables new entrepreneurs to enhance the organization and planning of their businesses, leading to more systematic and effective operations.