BEHAVIOR ON ACTUAL ADOPTION OF TECHNOLOGY AND INNOVATION HEALTH PRODUCTS IN THAILAND

Abstract

The current era of disseminating information and news related to products through the use of technology and innovation for marketing allows consumers to be aware of and have access to the product's information widely, this paper analyzes the behavior on actual adoption aiming to bring about the technology and innovation health products in Thailand by means of a mixed method research design wherein the data collection draws in behavior on actual adoption factors which include the health belief, perceived credibility, perceived ease of use technology, consumer innovation, attitude toward use a technology, perceived usefulness, adoption intention. These factors account for CFA to associate technology and innovation health products to consistent with empirical data at a statistically significant level of 0.01. throughout the target campaigns, raising awareness about the benefits and credibility of health products.