COMMUNICATION STRATEGY OF INDONESIAN COUNCIL OF RELIGIOUS SCHOLARS IN PREVENTING THE SPREAD OF COVID 19 IN PEKANBARU CITY

Abstract

The background of this research is the increasing spread of the Covid-19 in Pekanbaru City so that it makes people confused in dealing with these conditions, especially during the implementation of worship during a pandemic a strategy is needed from stakeholders, one of which is the Indonesian Council of Religious Scholars (MUI) in Pekanbaru City. This study aims to describe the Communication Strategy of MUI in preventing the spread of the Covid 19 in Pekanbaru City. The research method used is a qualitative method and the form of research used is descriptive. The results of the study stated that the communication strategy of the MUI Pekanbaru City in preventing the spread of the Covid-19 virus, namely: 1) making MUI the main communicator, motivator, and also a role model in preventing the spread of corona virus, 2) Then socializing the MUI Pekanbaru City “Appealing” in dealing with the spread of Covid -19 in the city of Pekanbaru, 3) Furthermore, the MUI of Pekanbaru City built cooperation with the government, the Covid-19 Task Force, the Police, Muballig, Imams and Mosque Management and community leaders to increase public understanding by conducting outreach to the Mosque, 4) Conducting seminars online through the mass media as well as providing groceries and business capital through collaboration with the Pekanbaru City government for the community and UKM (Small and Medium Enterprises) affected by the Covid-19 pandemic as a solution.