A STUDY ON THE CUSTOMER LEVEL OF SATISFACTION TOWARDS CREAZY CHEESY PRODUCTS AND SERVICE

Abstract

Customer satisfaction is one of the critical factors that determine the success of any business. It is the degree to which customers are happy with a company's products or services. The food industry is no exception to this rule, and customer satisfaction plays a vital role in determining the success of a restaurant or a food joint. In recent times, the fast-food industry has gained immense popularity due to its convenience and quick service. One such fast-food chain that has gained a considerable amount of popularity is Creazy Cheesy, which specializes in cheesy and tasty food items. The aim of this study is to analyze the customer level of satisfaction with Creazy Cheesy products and services in the City.Thus, understanding the level of customer satisfaction towards Creazy Cheesy's product and service can help the management of the chain to improve its offerings and customer experience.