FACTORS INFLUENCING INTENTION TO VISIT THE MUSEUM OF HIGH SCHOOLERS IN HANOI

Abstract

By mailing questionnaires to high school students in Hanoi, who are between the ages of 15 and 18, this study seeks to understand the factors that influence the intention of tourists. This research shows that the empirical findings are consistent with earlier literature reviews with the help of SPSS version 2016 and STATA version 22. Research hypotheses include service quality, motivation, destination perception, and perceived value are strongly and favorably connected with museum visits as determined by traveler intention. Furthermore, compared to women, men are less likely to return to the museum yet are more interested in going there first. The likelihood of visiting the museum is also higher for people with better incomes and educational backgrounds than for those with lower levels of both. Last but not least, the research findings indicate that parents' attitudes and the family's class are essential factors in motivating kids to increase their intention to frequent museums; nevertheless, high-class families' kids are less likely to have high intentions of tourists.