ROLES OF MANAGERS IN CORPORATE CULTURE MANAGEMENT IN SELECTED CORPORATE ORGANISATIONS

Abstract

Despite being characteristically intangible, organisational culture has remained one of the most distinguishing factors of competitive advantage. As organizations increasingly recognize the pivotal role of culture in achieving strategic objectives, attention turns to managers, the linchpin in its cultivation and sustenance. Through an in-depth analysis of literature, this study examined the diverse roles and responsibilities managers play in the intricate domain of corporate culture management. We found evidence scattered all over the literature for the role of managers in corporate culture management. Regardless of their position on the organisational hierarchy, managers play significant roles in shaping, managing, and/or transforming both the overall corporate culture and various subcultures. The roles of managers in corporate culture management are multifaceted and vary depending on the nature and specific needs of their organisation. Hence, for managers to have a true impact on corporate culture, they must first invest time into comprehending existing dynamics and gradually introduce new rules and behaviours aligned with new or desired values, beliefs, and norms. Overall, the study offers insight into the unique ability of managers to deliver competitive advantage and other desirable outcomes through corporate culture management.